2017~2018
Whalame was a start-up project of an IoT product which help users monitor daily hydration to improve body healthy. I've developed whalame from concept to market. We sold over 1500 pieces until Jun. 2018.
There are whalame's features:
• Customize daily hydration.
• Make bottle smart.
• Multiple drink reminder.
• Provide healthy tips Regularly.
• Unique family mode.
World First Smart Bottle Jacket
Whalame is made up of an App and bottle jacket. The bottle jacket fits 80% bottles because flexible material. The App is available on iOS and Android. Users can customize daily hydration by unique algorithm and track their record every time.
Role and Responsibility
1. As product owner. I had led 12 members composed of local(TW) and international(CN) to develop iOS App, Android App, back-end and made product on market in 12 months.
2.UX / Product designer. I had designed 2x speed-up record water experience and error proof connection experience. Interviewed and run A/B test to get product improvement direction.
3. Business Development. I had visited potential customer and made demonstration to earn the deal.
Design Process
As a start-up pioneer in company, we adopted the AGILE in software development. Compare with company's original waterfall process, we believed AGILE will more flexible and fit in this project.
Record Experience Loop
Compare with competitor, whalame provide Manual/Automatic way to record water intake. If user forget take bottle jacket out, drink other items or don’t have our bottle jacket, they can use manual record to keep their data fresh. The data will upload to cloud/ Google Fit/ Apple Health to make seamless healthy experience for users.
Transfer User Need to Design
After interviewed professional and test prototype, we found beverage need to be record. But we can't detect what beverage users drink and it mess if we designed every beverage let user select. So, we designed 2 common category, coffee and tea, and keep interaction simple, just sliding the button and beverage can be recorded. For those data, we plan to use on precision marketing, pushing the right Ads for users.
Onboard Experience
Customized Hydration Plan
We consulted professional for developing righteous daily hydration plan and simplifying it. Users just need fill weight, age and job type while first use. Moreover, we add weather to our formula to create more personal care experience to users.
Fresh Healthy Tips
Knowledge card is one of important features in whalame. We provide healthy tips based on user's data, users can archive or share and it’s free!
The design of water intake reminder is based on the professional nurse's advices. We offer multiple way to show drink reminder, phone, apple watch and smart bottle jacket. User can choose any devices they want and customize remind time in the App.
Sweet Drink Reminder
Solve Unexpected Problem
Hardware can’t iterate online like software and we didn't consider firmware update issue at first. Until closed the end of development, we found that problem. However, we didn't have enough resources to re-build whalame iOS APP. For solve this problem, I decided to build a new App for firmware update by simple way (part-time UI designer x1 and part time developer x 1) and plan to iterate App when we got resources in the future.
Success on Crowdfunding
Whalame succeeded to reach the goal 100,000 NTD on crowdfunding platform: FlyingV and we delivered product to customers on schedule.
Voice of User
We received some feedback from Facebook Page, they noted whalame is useful and felt amazing it worked even when they change bottle. Some user left some practical feedback, ex: why coffee and tea are not included in daily hydration? We will consider every feedbacks and enhance our product.
Explore Potential Business
The topic of Long-term care is hot in Taiwan. A long-term care facility found us, they think whalame can add value in their services and save the time for workers. Our original design is not for patients, therefore, we got a deal, run a field test for one month. We interviewed the patients and workers after test. For patients, they didn’t feel any difference. However, workers didn’t get used to record by digital way. Although we didn’t win the contract due to cost. However, we got precious data for developing our next generation.
Achievement of Whalame
We developed our business by exhibition, visit long-term care center and potential client. We got some achievement from these event, for example: we cooperate with ASUS which have VIVO watch and whalame is one of partner with them , we share healthy data each others. The demo picture was shown on 2018 Computex. We went exhibition also, in exhibition, we received the press Invitation, they report whalame on their website. For long-term care center, we got many feedback from older user, and expand our knowledge to next generation.
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